Up Your Coolness Factor(sunglasses just don't cut it anymore)

There’s cool and then there’s you. Want to be cool, too? Better know the following:

#1: How to be a badass and break the new NYC subway rules.

#2: What Shakeskin is all about.

#3: Who Twelve Hawks is. He’s everywhere (yet no one can find him): the most brilliant book marketing campaign in … well, years.